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If you want success as an owner of an enterprise you need to move out from where you are comfortable. As such, there are many things you need to do to take your business to the heights you envision. When it comes to engaging your consumers, you need to exhaust all the avenues available. You can do this through social media engagement, business texting, and email marketing. This piece will help you get a gist of how powerful business texting can be in your company. Here are some things you need to know.
The Texts are Direct
People do not like being bombarded with a lot of information, especially not all at once. The good thing with SMS is that you can send short messages. When you send a message that is direct clients know that you appreciate their time. On top of this, they know that you are aware of what you need from them when you structure your messages well.
Clients Prefer Texting
Studies done have brought to light that close to 64% consumers are okay with getting customer services on SMS. Additionally, up to 80% of them would be ready to SMS contact centers. Unfortunately, not many companies have harnessed the power of SMS. The reasons being, a lot of them are convinced that texting is not formal for business. However, this is what clients like. Although emails and phone calls are good too, it is essential to try business texting and witness some changes.
Can be Read within a Short Time
You may not have the time to read an email until it is already late. This is because there are so many business-related emails sent to one person every day and going through all of them might take time. Thus, relaying important business information via email may not be so effective at times. Most individuals are using text messages to communicate in the workplace. This is because of how fast it is to use texts. Compared to an email, people respond to a text faster. This makes text messages more efficient.
Helps Grow Customer Relationships
Clients will always remain loyal as long as they feel connected to your business. Loyalty can be created through communication. Your customers will feel appreciated if they are informed about the different products and services you are providing. Business text messages can be used to pass on all the vital information. Additionally, you can even go a step further to wish your clients happy holidays or inform them about new hires in your company or business.
Texting is Flexible
Most clients will always go for a company or business that gives them convenience. There is convenience that comes with business texting because of how flexible it is. One can reply to text messages from anywhere and at any time. A client can feel free to talk about any issue no matter how sensitive it is.