All entrepreneurs dive into business hoping that business will come their way. But it takes more than just hope to get where you want to be. The bottom line; you need to explore and hustle, and there many ways to go about it.
And with the perfect marketing tool on your laps or at the palm of your hand, you don’t want to miss the chance to bring in business. Tech is king if you’re doing business in this era, and your online presence determines your accomplishment because the web is becoming the new market.
So how can you pull customers to your company and stay in business?
- Create Quality Cost-effective marketing tools
Think of, and draft a list of everything— such as branded promotional products, brochures, stationery and presentation tools—that you’ll need each time you meet a would-be customer. That way you can draft reasonable budget and come up with ways to cut costs like using local art students or collaborating with surrounding businesses.
- Narrow your target market.
It is tedious and expensive to try marketing to everyone. Focus your marketing efforts to highly qualified prospective customers. You achieve more attending two networking groups per week than five of them every two months. Regular contact fosters a business rapports and saves you time and finances.
- Don’t underestimate the power of trade shows
Attend them even if you don’t book a booth in advance, or find someone willing to share their space. After all, aren’t trade shows the perfect places to get client leads? They are also the place to meet business counterparts and share ideas. Lastly, and most important, make sure to follow up on all leads after the event.
- Be a helper
Be a role model business owner by offering assistance when you can. It is not always about the money all year all the time. Spare some time to provide help while also marketing your brand to target customers. Sometimes your good deeds market your business more than any other thing.
Join nonprofit organizations or organize a fund-raising program that supports the needy, like a discount card which the subjects call also sell to promote your products or services.
- Welcome clients with courtesy
If you think voicemails don’t matter, then wait until the wrong person (like your daughter) answers a client’s call, and you lose the prospect for good. Consider a formal voice-mail system with multiple boxes so that a caller has the option to press “1” for more info on your products or services, or “2” for your e-mail or website addresses, and so on…
- Carry out competitive intelligence by browsing competitors’ sites
In the past, it was difficult to know your competitor, what they are doing different and how far they are ahead of you. But today, we are lucky to have almost every piece of info we need at the tip of our fingers. So take an intelligence-gathering trip to your competitors’ websites and find out what they’re up to.
Practice these six simple steps, and they’ll help you bring in more business to your business.
Author Bio: As the FAM account executive, Michael Hollis has funded millions by using merchant funding solutions. His experience and extensive knowledge of the industry has made him a finance expert at First American Merchant.