Microsoft’s stock market value ended a trading session higher than that of Apple’s for the first time since 2021 on Friday, making it the world’s most valuable company as worries about demand hit the iPhone maker’s shares.

Apple crept up 0.2% on Friday, while Microsoft added 1%. With that, Microsoft’s market capitalization stood at $2.887tn, its highest ever, according to LSEG data. Apple’s market capitalization was $2.875tn, calculated with data from a Thursday filing.

Worries about smartphone demand have pushed Apple’s shares down 3% so far in 2024 after rallying 48% last year. Microsoft is up about 3% year-to-date after surging 57% in 2023 in a rally driven in part by its lead in generative artificial intelligence through an investment in ChatGPT-maker OpenAI.

Apple’s market capitalization peaked at $3.081tn on 14 December, according to LSEG.

Microsoft has incorporated OpenAI’s technology across its suite of productivity software, a move that helped spark a rebound in its cloud-computing business in the July-September quarter. Its AI lead has also created an opportunity to challenge Google’s dominance of web search.

Apple, meanwhile, has been grappling with tepid demand, including for the iPhone, its cash cow. Demand in China, a major market, has slumped as the country’s economy makes a slow recovery from the Covid-19 pandemic and a resurgent Huawei erodes its market share.

Sales of Apple’s Vision Pro mixed-reality headset start on 2 February in the United States, marking Apple’s biggest product launch since the iPhone in 2007. However, UBS in a report this week estimated that Vision Pro sales would be “relatively immaterial” to Apple’s earnings per share in 2024.

A handful of times since 2018, Microsoft has briefly taken the lead over Apple as the most valuable company, most recently in 2021, when concerns about supply-chain shortages related to the pandemic hit the iPhone maker’s stock price.

In its most recent quarterly report in November, Apple gave a sales forecast for the holiday quarter that missed Wall Street expectations, hurt by weak demand for iPads and wearables.

Analysts on average predict Apple posting revenue up 0.7% to $117.9bn for the December quarter, according to LSEG. That would mark its first year-on-year revenue increase in four quarters. Apple reports its results on 1 February.

Analysts see Microsoft reporting a 16% increase in revenue to $61.1bn, lifted by ongoing growth in its cloud business when it reports in the coming weeks.

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