The MacRumors guide to upcoming products is designed to provide an overview of everything that we’re expecting to see from Apple, both in the near and more distant future. Dates listed are not always concrete, but are based on the most recent rumors and information that we have.

Upcoming Apple Products Guide 2023 Feature
We’re updating the guide on a regular basis, so it will be the go-to place to see every Apple product that’s on the horizon at a glance. For more detail on the rumors we’ve heard about each upcoming item, make sure to click on the links to visit our roundups.

Early 2023

Apple in January 2023 introduced new 14-inch and 16-inch MacBook Pro models that are equipped with updated M2 Pro and M2 Max chips. Apple also introduced new M2 and M2 Pro Mac mini machines and a new larger-sized $299 HomePod, with all of these announcements done via press release.


At WWDC, Apple introduced several new products, including the Vision Pro headset coming in 2024, along with the 15-inch MacBook Air, a new version of the Mac Studio with M2 Ultra chip, and an updated Mac Pro that uses the same M2 Ultra chip.

Apple also introduced software updates for all of its platforms, debuting iOS 17, iPadOS 17, tvOS 17, macOS Sonoma, watchOS 10, and visionOS.

September Product Announcements

iPhone 15 and iPhone 15 Pro

The iPhone 15 and 15 Pro models are expected in September, which is Apple’s typical iPhone refresh month. The iPhone 15 models will be the first with USB-C instead of Lightning, and there could be minor design changes in store. We are expecting a 6.1-inch iPhone 15, a 6.7-inch iPhone 15 Plus, a 6.1-inch iPhone 15 Pro, and a 6.7-inch iPhone 15 Pro Max, though the “Pro Max” could get a new “Ultra” naming scheme this year.

The Pro models are expected to include a faster A17 chip built on a 3-nanometer node, and the biggest iPhone could feature periscope lens technology for 6x optical zoom capabilities.

Apple Watch Series 9

Alongside the iPhone, Apple always refreshes the Apple Watch, and we are expecting the Apple Watch Series 9 in September. There’s no word as of yet what will be included with the Apple Watch Series 9 update.

It is not yet clear if the Apple Watch SE and Apple Watch Ultra will also be updated in 2023.

Products with Unknown Release Dates

  • AirPods Max – It has been two years since the AirPods Max were refreshed, so a new version could be on the horizon, though Bloomberg‘s Mark Gurman says no major AirPods updates are coming in 2023. There have been no rumors of a refresh, but based on past launch timelines, the ‌AirPods Max‌ will be the next AirPods to get an update. Possible features include improved ANC, an H2 chip, and Adaptive Transparency, all of which have already been added to the
  • iMac – There is a new version of the 24-inch iMac coming, and it could get either M2 or M3 chips, depending on when Apple plans to launch it. We don’t know specific timing as of yet, but it’s likely to be late in the year.
  • iMac Pro – Alongside the 24-inch iMac, Apple could introduce a larger 27-inch model, replacing the now-discontinued 27-inch iMac. This iMac could be released late in 2023, but Apple’s plans continue to be unclear.
  • iPad mini 7 – There is a new iPad mini in development, and it could launch in late 2023 at the earliest. Apple might, however, push it to 2024.

Further in the Future

  • iPad Pro – Apple is working on 11.1 and 13-inch iPad Pro models with OLED displays, with these iPads set to come out in 2024.
  • Foldable iPhone – Apple is allegedly working on a foldable iPhone that might be between 7.5 and 8 inches, with a launch date slated for 2023 at the earliest.
  • Apple Car – There have been a lot of twists and turns in the saga of Apple’s electric car development, but reliable Apple analyst Ming-Chi Kuo believes Apple is still planning on a full autonomous vehicle rather than just an autonomous car software offering, with a launch to happen between 2023 and 2025.

2023 Product Refreshes and Announcements

2022 Product Refreshes and Announcements

We have a list of all the products that Apple released in 2022, which can be useful for predicting 2023 launch timelines.

2021 Product Refreshes and Announcements

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