Paradoxically website designs that look stunning aren’t necessarily professional-looking if they don’t impress business partners or consumers. It’s even worse if a website looks amateurish. So if you want to know more about how to improve your web design, you’re on the right page.
Cluttering elements on your website is not the way to go. That only distracts visitors’ attention and so they can’t focus on the essential elements on your page. The main risk is that they will close your website without a second thought and never come back.
The best approach is to use a minimalist mindset. So use negative space, monotones, flat textures, a single focal point and only the most essential copy.
If you don’t want your visitors to leave, you need to focus on user experience. And navigation is a big part of that, considering that people want to find the information they need fast. A poorly structured website confuses and frustrates its visitors. As such, easy navigation looks professional and also helps people.
Write Great Copy
Even if some web designers don’t think that copy is their job, they’re wrong. Anything you write and choose to include influences how professional your website will look.
Quality writing indicates professionalism! So, the first thing you need to eliminate is confusing sentences and grammatical errors. Consumers associate your inability to write quality content with the brand’s inability to provide good services.
Use Adequate Fonts
The fonts you’re using should match your business style. Formal fonts are great for a more serious industry, while fun fonts are better for companies that sell fun products.
The fonts should also be used properly. For instance, essential info placed in headings and titles should appear larger.
Include HD Images
Large HD images that are also beautiful and well-chosen make your website design unique. The downside is that your website’s speed might be a bit lower, but it pays off to see more visitors streaming to your website. High-quality imagery is also responsible for bringing in more conversions. Find out more about the important role that visual elements play in creating beautiful website design.
Colours are essential to professional website design. First, you should use colours that can be associated with your business. You should also use colours that go well with the brand’s style and culture (so no pink for a funeral home). Besides, make sure the colours complement each other. If you follow a minimalist approach, it’s often better to use a monotone, with different shades of the same colour.
Emphasise a Single CTA
More than one call to action doesn’t look professional, but rather desperate. More CTAs also confuse users, so it’s best to emphasise just one action you want your visitors to do. This call-to-action prompt needs to be visible, so be sure to use the right colours and fonts for that.
The importance of using responsive website design cannot be stressed enough as Google takes into account how good the mobile version of your website is. So, if you want to rank high on Google, make sure your mobile website is responsive and displays well. Besides, this shows real interest in user experience, which means you care about your visitors. In turn, this generates more visits and boosts your conversion opportunities.