The e-commerce industry is continuously growing worldwide. With each passing day, new e-commerce markets emerge, while established markets reach new milestones. Are you interested in setting up an online store or monitoring e-commerce trends? Well, here’s a look at the biggest global e-commerce markets (in terms of sales) by country, according to Statista data. We’ll also pinpoint the world’s largest online retailers and highlight global e-commerce trends and compound annual growth rates (CAGR). This way, businesses better understand the e-commerce landscape today and in the future.
Largest e-commerce markets worldwide
Global e-commerce sales are astronomical — and some countries making a significant splash in the space may surprise you. Here are the top 10 countries ranked by annual online sales. Note that if you plan to do business in one of these markets you should familiarize yourself with legal challenges for e-commerce businesses in each particular location. This practice can help you stay on the right side of local laws.
1. China
China is the world’s biggest e-commerce market, led by the Alibaba group’s e-commerce subsidiaries Taobao, Alibaba.com and Tmall. With other multibillion-dollar revenue brands like JD.com, Pinduoduo (owner of Temu) and Shein, China is also one of the fastest-growing e-commerce markets. It boasts an annual growth rate (CAGR 2025-2029) of 7.62 percent.
Annual online sales: $1.47 trillion
E-commerce CAGR (2024 to 2029): 9.95 percent
2. United States
After long ruling the online sales world, the U.S. is currently the second-largest e-commerce market. Led by e-commerce giants Amazon, Walmart, Apple and eBay, the U.S. observes healthy e-commerce growth in all sectors and has, for the most part, been the innovation house for e-commerce trends.
Annual online sales: $1.22 trillion
E-commerce CAGR (2024 to 2029): 8.99 percent
3. Japan
Japan’s online spending per head is much lower than that of the top two countries. However, its large population of 125 million pushes it into third place. Rakuten is Japan’s leading e-commerce platform, with $15.43 billion in revenue. Other domestic players like Yodobashi achieve high annual revenues as well.
Annual online sales: $169 billion
E-commerce CAGR (2024 to 2029): 9.23 percent
4. United Kingdom
In recent years, the United Kingdom was in third place. However, due to a slower e-commerce sales growth rate, it has been surpassed by Japan. Yet, despite its small size, the U.K. is a big e-commerce player and comfortably secures fourth place on this list. Amazon UK, eBay UK and Asos are among the country’s leading online brands. The country has one of the highest percentages of total retail sales in e-commerce. Sainsbury’s and Tesco, two of the country’s dominant supermarket chains, both exceed $7 billion each year in online sales.
Annual online sales: $130 billion
E-commerce CAGR (2024 to 2029): 7.8 percent
5. Germany
Germany is Europe’s second-largest e-commerce market. Amazon is a major player in this market, as are eBay and local online retailers Otto and Zalando.
Annual online sales: $98 billion
E-commerce CAGR (2024 to 2029): 8.23 percent
6. South Korea
South Korea dropped down in rankings but is still a key player when it comes to e-commerce. The country’s biggest e-commerce names include Coupang, Naver, Gmarket, SSG and Himart.
Annual online sales: $80 billion
E-commerce CAGR (2024 to 2029): 4.47 percent
7. France
Amazon France generates impressive annual revenues, nearing $7.5 billion. Local favorites include online “flash sales” site Veepee, general retailer Cdiscount, entertainment and consumer electronics leader Fnac, and supermarket giant Carrefour.
Annual online sales: $66 billion
E-commerce CAGR (2024 to 2029): 8.1 percent
8. Canada
Canada is a massive e-commerce market dominated by American brands like Amazon, eBay, Walmart and Costco. Homegrown favorites like Canadian Tire and classified ads site Kijiji also post high revenues.
Annual online sales: $66 billion
E-commerce CAGR (2024 to 2029): 9.76 percent
9. Italy
Italy’s e-commerce market has expanded significantly in the last few years. Much of that growth has been driven by food, health and beauty, and beverage and tobacco sales. Some of the largest e-commerce companies in Italy by annual revenue include popular names like Amazon Italy and Zalando Italy.
Annual online sales: $64 billion
E-commerce CAGR (2024 to 2029): 9.94 percent
10. India
Amazon India is a big player in the country. Additionally, numerous homegrown brands like Myntra, IndiaMART, Meesho and JioMart are experiencing rapid growth. The country’s internet economy may reach $1 trillion by 2030 as the Indian middle classes increase substantially.
Annual online sales: $59 billion
E-commerce CAGR (2024 to 2029): 11.45 percent
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